BRAIN of Brazil might bring more business conferences to Latin America

Friday, 3/26/2010  10:09:23 PM

Brazil is the fifth most populous country in the world, but it may soon find itself with more people occupying its major cities, visiting on business. The country, perhaps best known for its outstanding beaches and soccer teams, hopes to soon be known as the business hub of Latin America.

BusinessWeek reports that exchange owner Bolsa de Valores, Mercadorias & Fututros de Sao Paolo (BM&FBOVESPA), capital markets association Anbim and banking federation Febraban are forming the Brasil Investimentos & Negocios (BRAIN) organization.

BRAIN will hopefully be a center for Latin American banking and stock trading. It will also likely draw businesspeople from beyond Latin America, as the Boston Consulting Group has already said it will work closely with the association, reports the source.

Edemir Pinto, chief executive of BM&FBOVESPA, told BusinessWeek, "he world demands global scale. We want to help Brazilian companies internationalize."

If the organization takes off as hoped, business leaders might find themselves heading to the new hub spot for face-to-face meetings with current or potential partners. Entrepreneurs may be happy to learn that the Grand Hyatt Sao Paulo - located right in Brazil's premier business destination - is just minutes from major international corporations.

The The Sao Paulo hotel offers business travelers major meeting facilities at the attached Espaco Grand Hyatt conference center to help them get work done with ease. At the same time, guests can appreciate the cultural experience of Brazil with spectacular views of city landmarks offered right from guests' rooms.

According to the U.S. Department of State, even without BRAIN, the United States was Brazil's major markets and its leading supplier. No matter whether it's a longstanding or first-time business meeting, corporate travelers can enjoy the new Latin American hub spot in Brazil with the comforts of reliable Hyatt.